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Facebook wants to become the next big foundation for e-commerce. And it's already an excellent foundation for building a manufacturer and mingling clients.
For online stores, which indicates you need to have a way to tap Facebook's power to help your business.
We lately talked with Cathy Halligan, formerly CMO of Wal-mart.com and now SVP promotion at PowerReviews, which helps e-commerce websites leveraging Facebook about Facebook industry and requested her: what do I do if I'm an e-commerce website and I want to use Facebook to drive sales?
Here's what we learned:
1. FIRST: Produce on the basic principles of industry. That's compulsory. Don't think about Facebook if you can't deliver on the fundamentals, which are: products or services, price, in stock, quick check out, and quick shipping.
2. Facebook ads aren't excellent. As opposed to google, on public support systems individuals don't have buying purpose. So Facebook ads might be excellent for manufacturer advertising, but not for switching individuals into buys.
3. You can do conventional promotion, but that's not enough. Most of what e-commerce websites do on their Facebook Pages is conventional promotion, significance based on revenue and promotions, forcing reductions to their lovers. Another great idea is to give your Facebook lovers beginning access to new products. There's nothing wrong with that and you can do it, but it's not enough.
4. Socialize with your clients. It's become a trope of public networking advertising, but it's worth repeating: actually engage your clients. Talk to them. Get them to lead. React to them. Pay attention. Build a two-way interaction and group.
5. Have excellent articles -- and the best articles is user produced. You need to have an active program to motivate your clients to go to you. Convincing articles is excellent promotion, and the best articles comes from your customers. That indicates opinions. Encourage your clients to publish opinions of your products or service, and emphasize the best ones. (If your clients dislike your products or service, go back to item 1, do not complete go.)
6. Include Facebook into your website It's not just about what goes on on your Facebook Page. You should incorporate Facebook into your website. That indicates Like control buttons above the times on each products or services. That indicates enabling individuals to hook up with Facebook to publish opinions -- which they can then force out to their friends.
7. Most of all -- experiment! This is very beginning for Facebook industry, so try elements out! Don't be frightened to try new elements and see how it works.
For online stores, which indicates you need to have a way to tap Facebook's power to help your business.
We lately talked with Cathy Halligan, formerly CMO of Wal-mart.com and now SVP promotion at PowerReviews, which helps e-commerce websites leveraging Facebook about Facebook industry and requested her: what do I do if I'm an e-commerce website and I want to use Facebook to drive sales?
Here's what we learned:
1. FIRST: Produce on the basic principles of industry. That's compulsory. Don't think about Facebook if you can't deliver on the fundamentals, which are: products or services, price, in stock, quick check out, and quick shipping.
2. Facebook ads aren't excellent. As opposed to google, on public support systems individuals don't have buying purpose. So Facebook ads might be excellent for manufacturer advertising, but not for switching individuals into buys.
3. You can do conventional promotion, but that's not enough. Most of what e-commerce websites do on their Facebook Pages is conventional promotion, significance based on revenue and promotions, forcing reductions to their lovers. Another great idea is to give your Facebook lovers beginning access to new products. There's nothing wrong with that and you can do it, but it's not enough.
4. Socialize with your clients. It's become a trope of public networking advertising, but it's worth repeating: actually engage your clients. Talk to them. Get them to lead. React to them. Pay attention. Build a two-way interaction and group.
5. Have excellent articles -- and the best articles is user produced. You need to have an active program to motivate your clients to go to you. Convincing articles is excellent promotion, and the best articles comes from your customers. That indicates opinions. Encourage your clients to publish opinions of your products or service, and emphasize the best ones. (If your clients dislike your products or service, go back to item 1, do not complete go.)
6. Include Facebook into your website It's not just about what goes on on your Facebook Page. You should incorporate Facebook into your website. That indicates Like control buttons above the times on each products or services. That indicates enabling individuals to hook up with Facebook to publish opinions -- which they can then force out to their friends.
7. Most of all -- experiment! This is very beginning for Facebook industry, so try elements out! Don't be frightened to try new elements and see how it works.
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